Two veteran professionals from a multi-generational industrial materials firm. With decades of experience as engineers and executives, they were now stepping into the startup fundraising world to scale a new sustainable materials innovation.
They had successfully navigated government funding for their R&D phase, but when it came to approaching angel and venture capital investors, they found themselves in unfamiliar territory. They weren’t sure how to pitch their complex, capital-intensive business or if these investors were even the right audience. Early attempts to explain their venture hadn’t generated much interest, leaving them uncertain of their next steps.
We led them through our Investment Readiness Assessment. This process allowed us to dive deep into their business model and uncover exactly where they were strong and where they needed more proof points. It became clear they needed to refine their story into something investors could easily understand and gather targeted feedback from those familiar with their type of venture.
By the end, they had a clear roadmap and the confidence to move forward. They realized they needed to translate their complex engineering narrative into a simpler pitch and test it with seasoned investors in their niche to understand exactly what evidence would resonate. In short, the assessment turned their uncertainty into a strategic path forward, giving them the direction they needed for the next phase.
If you’re an experienced professional stepping into the world of startup funding, don’t navigate it alone. Let’s uncover your roadmap together. Book your own Investment Readiness Assessment with us and gain the clarity and confidence to take your next big step. DM me today and let’s turn your vision into a story investors will understand and support.
