Our client — an enterprise software developer in the middle of a high-stakes pivot to become AI-first — faced a costly slowdown. AI felt like staring at a blank canvas: endless possibilities, no clear first stroke. Employees weren’t sure how to turn that potential into practical, everyday tools. The longer that gap persisted, the harder it would be to prove the company was serious about AI — to customers, investors, and its own team.
We knew AI-first adoption had to be scaffolded — built in small, confidence-building steps. The first step: make every employee more effective in their own role. That sparked a question: What if everyone had their own virtual AI coach — ready to help at a moment’s notice? Imagine the best mentor in your field on call 24/7 — guiding you through challenges, reviewing your work, keeping you on track.
The problem: building a custom coach for each person manually would be expensive and far too slow. So we asked AI to help us deploy AI. The result: an AI that builds custom AIs. Employees simply described the help they needed, and within minutes they had a tailored coach ready to go. Some built theirs entirely on their own; others started the process and handed it off for IT to finish. Suddenly, “a coach for everyone” wasn’t just possible — it was fast and scalable.
Within days, employees had personal AI coaches they could consult anytime. The guidance was relevant, actionable, and remarkably well-matched to each person’s needs — whether it was a sales coach suggesting stronger discovery questions before a client call, or a writing coach helping a non-native speaker craft clearer, more persuasive emails.
The CEO, who knew his team’s strengths and weaknesses intimately, tested the coaches himself. The feedback they gave mirrored his own assessments — proof they could guide each employee without constant oversight. And because the coach-builder can be reused anytime, staff are now creating additional coaches for new skills, from communication to career growth.
The organization went from staring at a blank canvas to fielding a bench of world-class, always-available coaches — one for every key role — deployed in days, not months. Productivity rose, decisions came faster, and employees embraced AI as a daily partner rather than an abstract future.
What would change if every key person in your company had their own expert coach — ready to guide them between every critical interaction? Let’s put a world-class coach in every role — starting now.
