Hand on the phone. Stomach tight. “What if they say no?”
That’s prospecting — the part of sales everyone avoids, even the pros.
Our client’s sales team was good. But “good” wasn’t enough to hit the aggressive growth targets ahead. Without more high-quality leads, the growth plan stalled on the runway.
They brought in a human sales coach. The advice was solid. But prospecting avoidance is a daily habit problem — and a few sessions a month can’t compete with the pull of procrastination. It was expensive, slow to show results, and couldn’t deliver the constant reinforcement the CEO knew was essential.
We augmented the sporadic human coaching with a virtual AI sales coach for every rep — always on, always ready.
Before: reps faced calls alone, fighting the voice in their head.
After: they had a coach in their ear — giving prompts before calls, feedback after, and tracking the behaviors that drive results.
Each coach was tuned to the rep’s specific challenges, whether they were fresh out of school or a 30-year veteran. All at near-zero cost per user.
The CEO — a former sales coach — tested it first. After reviewing just a few call logs, the AI’s feedback matched his own expert take. “I’m blown away!”
Confidence unlocked.
Reps felt it too. One said it was like having “a coach riding shotgun” on every call.
If growth is stalling because prospecting only happens “when there’s time,” imagine every rep with a personal coach who never gets tired, scales with your team, and costs a fraction of traditional coaching.
Now push it further: what happens when every role in your company has a coach like this?
